Ugh, I agree with you on that article.
See, this is what I perceive as the problem - People allow the "end game" to become more important. How are items or leveling ANY more important at level 60, 70, or (soon to be) 80 than they were at level... five? There's more options? Sure. Harder to get, yes.
...I guess the other issue (besides the lack of RP in general in so many ways)... people think of Game Content and RP as separate.
Your character lives in a magic filled world with hefty magical gear. Why can't obtaining said gear be part of the character's motivation?
Bleh.
People who give up on it in that fashion allow it to snuff out the things they enjoy. There's nothing wrong with giving up on pursuing RP and just enjoying the game for entertainment's sake - I've done that myself... but to blame the game? To say RP is dead?
Poppycock, I say!
......
Worse still, I know the writer of that article. She should be poked in the eye a billion times.